A home for African music
Where artists, labels and brands belong.
DEJER is a space built for the people making African music happen — artists, labels, managers and brands. Come see who's here, and find your place.
Our roster
Some of the artists at home here
Across Afrobeats, Amapiano, R&B and beyond — this is who we get to work alongside.
What we do
The ways we support you
Whatever stage you're at, there's a place to plug in.
Music Marketing
- Release campaigns
- Rollout strategy
- Audience growth
Playlist Campaigns
- Spotify
- Apple Music
- Audiomack
- Boomplay
TikTok & UGC
- Influencer marketing
- Creator campaigns
- Viral content strategy
Digital Advertising
- Meta Ads
- TikTok Ads
- YouTube Ads
PR & Media Outreach
- Blogs & editorial pitching
- Press coverage
- Music publications
Artist Development
- Release planning
- Branding & positioning
- Growth strategy
This is DEJER
A home, not just an agency.
Artists, labels and brands find a place here — not a client number. We show up for the music first, and the rest follows.
BelongingYou're part of the family
Once you're in, you're in — for the next release and the ones after it.
CraftThe music comes first
We care about the sound and the story before anything else.
ReachA real network, not a rolodex
Relationships across Africa, the UK, US and Canada, built over years.
What artists say
In their words
"DEJER treated my release like it mattered to them too. The strategy work upfront changed how I think about rollouts entirely."
"Our first campaign together landed editorial playlists we'd been chasing on our own for a year."
"They think about the whole career, not just the next single. That's rare."
From the blog
Stories, notes and things we're thinking about
What actually moves the needle on editorial playlists
Beyond pitching — the signals editors and algorithms are really looking for.
Building a UGC campaign that outlives the trend
How to brief creators so the content still works after the sound falls off.
Release planning as career strategy, not a single push
Why the rollout matters less than the sequence of releases around it.